Coolie No.1 is looking a decent entertainer which was sure to open well if it had a theatrical release on Christmas Day in a normal scenario but sadly its going to be a digital release due to theatrical business at a standstill due to the pandemic.
The film has faced negativity in the digital world but that has become par for the course since cinemas have been shut as negativity towards bigger films and bigger actors has to be shown to get views in the the digital world. This happened with Laxmii a month or so back but still the film found a huge audience on release. Its become a case of say something else but do something else. There has been a lack of films this year and that probably helped Laxmii get an audience and even some of the people who shout wont watch or boycott do end up watching as there is nothing really out there.
The film is a remake of the 1995 SUPERHIT film Coolie No. 1 which was much ridiculed at the time on release but the box office told a completely different story. Now the media which ridiculed the first Coolie No. 1 film calls its a classic to show the new Coolie No. 1 in a poor light. It is possible that Coolie No. 1 (2020) is not as good as Coolie No. 1 (1995) but its not as if one film is 10/10 and the other is 1/10. There is no doubt that Coolie No.1 (2020) will be ridiculed on release as well and the sad part is there is no box office this time to give the actual results.
The story of Coolie No, 1 (2020) may be similar to Coolie No. 1 (1995) but ooking at the trailer of Coolie No. 1 (2020) it looks more like Judwaa 2 (2017) with the main difference being that Judwaa 2 had a better look as that film was shot in UK. Judwaa 2 also had more HIT songs but Coolie No1 has also seen a HIT song with Husn Hai Suhana which has been a rarity in this dreadfull year.
Judwaa 2 had opened to 16 crore nett in 2017 and Coolie No. 1 may have opened 10-15% less than that film on a normal day due to look of the film being a bit weaker and Varun Dhawan coming off some non performing films. But if we take 25th December as the release date then the collections would go to the 20 crore nett plus mark due to the national holiday.
Coolie No. 1 has fetched a huge 105 crore for digital rights making it premium content for Amazon and by far the biggest product for them this year which obviously means numbers are expected and hopefully the huge expectations are met. Generally the content that is premiered on digital has very limited or sectional appeal but here its universal appeal and that is reflected in the price.