This had to happen. If the figures are accurate, then it's a big slap on the faces of the Boycott gang. Dil Bechara getting 2.3 million views is insane even if it was streaming for free, but that was more to do with the sentimental issue of his unfortunate death. Disaster TV ratings just prove this fact.
It's obvious Laxmii had to break all OTT records as it is the first major Bollywood film releasing online. Also those films which have a theatrical release and then a OTT release after 8 weeks won't garner such views as majority of the audience would have already watched it.
Still 3.7 million views is a huge number and a big win for Hotstar. It's longetivity will depend on it's satellite premiere, which I am expecting to be in the 1.5-1.6cr range easy, similar to Total Dhamaal, G4 and other masala films. Just shows how big a grosser this could have been had it released theatrically. I feel Fox Star have missed a big opportunity.
Only Bhuj has a realistic chance of beating this figure which seems very difficult as it's not in the masala genre. Coolie No 1 releasing on Prime doesn't help it's cause as it has a lower market share than Hotstar.