Cinemas which have been shut since mid March finally got the green light to open from the central government. This is the best news for the industry after a long time but its just a beginning and there is a long road ahead for some decent business to start to happen.
Basically the central government has given the go ahead that cinemas can open all over India and now it is down to the state governments to allow them to open and some will not allow yet. The hope is that by Diwali all state governments will allow cinemas to open and that will be in time for the big Hollywood release No Time To Die.
There is going to be a lack of releases for some time and a limited audience due to the pandemic and after cinemas open this is going to be the fight. To get the audiences back and to get some good films to the theatres. It will be a long procedure which will take time time.
The industry may have seen negativity since cinemas are shut be it the death Sushant Rajput, the drug angle or the call to boycott the industry. But the real fight is against the pandemic as it for the rest of the world. Only if the pandemic is under control then there can be something close to normality. The real film industry has been quiet over the things happening and the ones who hardly hold any value for the industry have been shouting their mouth off. If there was no pandemic then films would have been releasing and then maybe the real industry would have made their views public as they promote their films.
This boycotting the industry is pretty funny as a boycott should have happen naturally, people should not have to shout. The fact is that people shouting to boycott the industry are not boycotting themselves as you are talking about the industry and obviously aware of what is happening in the industry. It shows how dumb people are that the people asking for a boycott are talking 24/7 about the same film industry