Financially, it isn't a flop at all. This situation has been a blessing in disguise for them as this could have challenged to be one of the biggest disasters in Hindi cinema had it released in the theatres.
Deciding to release the film on Hotstar was a very wise decision. Mid way through the shooting they would have realised how bad the product is and would have eventually been a disaster of massive proportions. Whether the protests against the Bhatts would have played a role or not will not be known, but financially Vishesh Films is safe.
Hotstar will make it's money from IPL and other OTT releases, so one flop won't harm them much. And hashtags like BoycottHotstar for screening this film is laughable anyhow.
The only person who is at a disadvantage here is Alia Bhatt. Sanjay Dutt is past his prime to be playing leading roles anyway so it won't affect him and ARK isn't a big star anyhow. Alia has given 2 massive underwhelming films (Kalank and Sadak 2) and now this might affect her future films Gangubai and Bramhastra. The fight against nepotism is also not helping her cause, but the extent of this will be known once theatres re open. Also whether the brands she endorses decide to discontinue their contract with her will also have to be seen.
The number 1 heroine tag which she holds currently is in danger if her future films follows the same route as Sadak 2. On IMDb however, it has now achieved the worst film of all time tag. This is a record which can never be broken unless IMDb decides to bring a 0 rating in the future lol.