About MSD. sure, but Ranveer Singh is a known face among the Youth in this country today. Him working in a project like this, based on one of Indian Cricket's most successful ICC Campaigns(the way it's being promoted instead of it being a Kapil Dev biopic), surely has people keeping track of it.
His transformation for the role is much talked about in Social Media already, and with a decent Teaser/Trailer, the film will get enough hype to add to its BO Ceiling in terms of potential.
I didn't expect Gully Boy to collect as much as it did when it was announced & was in post-production stages. I feel it is comparatively too complex to predict a film's BO prospects in the present, at least, simply based on the genre/content, compared to say in the first half of the last decade.