There was two sides to this ego clash.
We are aware of the one side, where Reshma Shetty tried to come between Salman Khan & family that how Salman Khan gives importance to his family that he had to fire her. Reshma Shetty's team Matrix that managed not just the Megastar Salman Khan but also did hell of a job in managing Sanjay Dutt, Kareena Kapoor Khan, Katrina Kaif, Varun Dhawan, Alia Bhatt, Sidharth Malhotra. She even helped out launching Sooraj Pancholi & Athiya Shetty but her refusal to back them up post their launch was one of the reasons.
Not many remember, KJo's Dharma Productions played an important role and the fire was started back in 2012. Reshma had already got Salman Khan to sign a 3 film deal with YRF. KJo had freshly appointed her to manage Varun Dhawan, Alia Bhatt & Sidharth Malhotra in a gesture to have Salman Khan sign a deal with Dharma Productions. While the infamous, Son of Sardaar vs Jab Tak Hai Jaan fight broke through, Salman Khan yet to mend his friendship with Shah Rukh Khan appeared in a special appearance in Son of Sardaar. The statement made was clear. But the deal between Dharma and Salman Khan didn't materialize (Read Shuddhi) mainly because Salman Khan was more invested in bringing out his Salman Khan Films (brand name) mainstream as the Salman Khan Being Human Productions stayed away from the limelight for far too long.
Reshma did convince Salman Khan to come on board for co-producing Kesari starring Akshay Kumar with Dharma Productions. In the meantime, Ajay Devgn had announced his Sons of Sardaar based on the same story. Post this, Salman Khan as a true friend not wanting to betray Ajay Devgn, promptly backed out of the project. Remember, Salman Khan had attended 2.0 launch just for Karan Johar and Akshay Kumar in the insistence of Reshma Shetty. We are aware of the ugly fight during Shivaay and ADHM.
This led to Reshma Shetty refusing to back Sooraj Pancholi and Athiya Shetty which triggered Salman Khan. He had vowed to start his own talent acquisition and management team. What he didn't expect was Reshma Shetty going full out against Salman Khan and team. The first blow came with the negativity against Tubelight. Reshma knew, Tiger Zinda Hai was the last film with YRF for Salman Khan as per the 3 film deal. The Dancing Dad film planned by him was lacking all sort of preparation and Salman Khan himself felt he needed more time to get the right padding for the film and in turn safeguarding his close aids - Daisy Shah and even Ramesh Taurani. When Salman Khan had to put Dancing Dad on hold, he had no new films in had except Kick 2 & his Da-Bangg Tour helmed by Sohail Khan's company.
Now, Salman Khan thought he had the dates enough for the tour while Reshma Shetty refused to provide any. This led to lot of bad blood between them. And once Tubelight happened, Salman Khan had already fired her but the anti-tactics she used against the film, the COO Amar Butala stood blind eyed which also led to Amar Butala being fired post failure of Tubelight. The losses did cost Salman Khan reputation dearly. Though there was respite with TZH, Reshma had the game on post TZH.
The planned negativity has continued. She got hired by Akshay Kumar. The rest is history. Salman Khan has managed himself with his close aides till 2020. He immediately greenlit Dabangg 3 along with Bharat. Both home productions. Put Kick 2 on the backburner. The whole EID 2020 fiasco with Inshallah made the ugly spat visible to all. Salman Khan & team has accepted the fight, taking them head on for EID 2020 with Radhe. Salman Khan got Sohail Khan on board as co-producer along with sister Alvira and brother Atul Agnihotri as they held the rights for the original version. Prabhudeva was the available option for both Dabangg 3 and Radhe. Well, it is not easy to find a director in short time and it definitely isn't as easy as asking Katrina Kaif to come on board in last minute.
While, Salman Khan has managed to take on the fight, head on, his starrers have been profit ventures on the table itself be it Race 3, Bharat or Dabangg 3 along with the successful Da-Bangg Tour. The problem exists with his production team launching new talent. While Loveyatri got some traction, being a bad film bombed. Notebook being a much better film than both Hero and Loveyatri, bombed due to the lack of any sort of traction pre-release. The onus of which falls right on the Salman Khan Films team in not giving a proper launch.
So coming decade is a new phase for The Brand Salman Khan. He has safeguarded his brand with having Radhe for 2020 and Kick 2 on the waiting list. But it is also true, outside the home productions, it is only Sajid Nadiadwala's film that has been greenlit. The split with Boney Kapoor was never going to hurt but Salman Khan's current team hasn't really succeeded in going big post Reshma Shetty's departure. The Dharma Productions sign-up will not happen. The Sanjay Leela Bhansali rift has put a dent on THE BRAND Salman Khan.
Non-Holiday release - NOTEBOOK [Salman Khan Films, Cine1 Studios]
EID release - BHARAT [Salman Khan Films, Reel Life Production Pvt Ltd & T-Series]
X-Mas release - DABANGG 3 [Salman Khan Films, Arbaaz Khan Productions & Saffron Broadcast & Media Limited]
EID release - RADHE [Salman Khan Films, Reel Life Production Pvt Ltd, Sohail Khan Productions]
Waiting List -
KICK 2 - Nadiadwala Grandson Entertainment