“Hum Aapke Hain Koun...! has been the most successful Hindi movie on Indian television ever with its viewership surpassing the likes of Dilwale Dulhania Le Jayenge, Sholay and even recent hits like 3 Idiots and PK," said Ruchir Tiwari, business head, Hindi movies cluster, Zee Entertainment Enterprises Ltd. The Zee network owns satellite rights to the film.
“Airing consistently for 25 years, it has managed to grasp the attention and interest of the viewers every time due to its strong storyline, simple plot and relatable characters that resonate highly with audiences across age groups. It is a movie about family, sacrifice, duty and, most of all, love—all the elements that make for perfect family viewing," Tiwari added.
The other big platform where it has been a clear winner is the mobile ringtone and caller tune segment, especially in the Hindi heartland, where the melodies of the 1990s still reign. “Broadly about 40% of our consumption is in Hindi, around 7-8% of which comes from 90s’ music," said Sameer Batra, chief executive officer, content and apps, Bharti Airtel Ltd, which owns music streaming app Wynk. While the north and west are obvious markets for this genre, the east and south, including Bihar, West Bengal, Karnataka, Andhra Pradesh and Tamil Nadu, are surprisingly big on the 1990s’ music too, he added.