Zero has taken a good opening of 30-35% in its morning shows. The openings numbers are generally good at most places but not huge. Obviously many Shahrukh Khan starrers have taken bigger openings than this film but this is a par opening for this film.
The film is a huge release and easily the biggest ever for Shahrukh Khan not just in terms of screens but the capacity is huge and very close to capacity of Thugs of Hindostan. the only difference is that around 200-300 of the low grossing cinemas in small centers are not there for Zero and these hardly make a difference to the overall number. It is the third biggest release ever after Thugs of Hindostan and Tiger Zinda Hai.
The opening in terms of occupancy is a little less than 2.0 (Hindi) but the release is wider and more importantly the ticket rates are far higher than that film which mean despite occupancy being a little less it should collect higher than that film.
The film had a good trailer though Shahrukh Khan is a midget in the film and this could eventually turn out to be the USP depending on the content of the film but as far as opening is concerned it is a bit of a hindrance. The music of the film is good but generally songs which can look good in the film and no chartbuster types and then on top film has no action.
Initially the only big plus was Shahrukh Khan and its on him that this opening has come and its come despite poor films like Jab Harry Met Sejal, Raees, Dear Zindagi and Fan behind him. The film is a growth film and that will depend on public reports but Saturday may not see huge gains as growth films generally do as its a huge release and maybe the release is actually too big for a non action or mass comedy film. But this is how it goes nowadays with big films going on the most screens possible.
But it will be Sunday which is the crucial day for the film and there it will have to show a big jump in business to really get the best out of the Christmas week.On top the film seems to be catering more for the family audience than the youth and its on Sunday when the family audience really comes out.