I made a post a while ago to control SRKians expectations, but that got removed when forum closed.
Honestly, I don't think it will.
First of all, it's an SRK movie. How people are expecting good WOM is beyond me? 200cr week 1? Are you kidding me? He has not gotten outright positive WOM for a movie since RNBDJ, a 10 year old movie. There's something deeply wrong with his choice of movies, or the way he makes them. Expect mixed to negative WOM.
Secondly, KJo naam ka anaconda haath dho ke iss movie ke peeche pada hai. The semi-clash with Simmba has become an ego issue now. He is using 2.0, KGF and Simmba all to reduce the screens and collections as much as possible.
Thirdly, a movie like Sanju with outstanding WOM did just 140cr post week 1, and that was with an open run. Here Simmba will be competing even if Zero works somehow. If the movie does 200cr week 1, even then reaching 300cr would be tough.
At this point I only hope it doesn't flop. I want good WOM and 200cr total with HIT verdict so SRK can start rebuilding himself.