Not really. This one's special screening which 1018mb organizes regularly all over India. They just keeps the pricing 250rs+ & invite us to get in enough number of audience to organise the screening.
Andaz Apna Apna too was 1018mb courtesy. So is The Dark knight. They promoted it well on FB for a month or so for Bengaluru screening to get enough number of audience. After premium tickets were booked, multiplex has opened booking for rest of the tickets.