Well you know how filmfare works... I'm happy they didn't waste it on Prabhas for Bahubali. I haven't yet watched Kanche so don't know how good Varun Tej was in it. So, the other performances just aren't competing enough opposite Mahesh Babu's performance in Srimanthudu. He did nail the monologue in the end although it felt like a straight lift off from Bommarillu Siddharth's act. Plus Srimanthudu being the highest grosser after Bahubali helped a lot. In the end, it's just Filmfare.