I'm a fan , but sane fan btw ;)
Yes there is a seperate industry for deccani Urdu language.
The first film came in 2006 " The angrez" which was a huge huge hit . It was released in 5-6 single screens but at one point playing in 15-20 theatres in Hyderabad even after 3-4 months . Hyderabadi speaking areas of East Maharashtra and Karnataka also took a liking for these films .Next few films were successful , even though they were of low quality. And then downfall began ..
Nowadays we could se only 1-2 releases . All the actors ( who were mostly standup comedians and voice artists) joined tollywood, we could see them in minor comedy roles .
Fact - 100% of Deccan films were slapstic comedies . The initial filmswhich did well worked only due to dioalgue and witty conversations and were absolutely of low quality.