I don't get the idea of Bollywood to drain Punjab , I mean that's just a 15-20cr market, there's a lot bigger market in Maharashtra, Gujarat, Central India and UP left to be explored but na we will keep on penetrate the already saturated Punjab (Which is even lesser contributer than Haryana).
We'll force Punjabi lyrics and rap no matter what in every Bollywood songs (I really miss old Bollywood) and Punjabi background in every movie.
Imagine forcing Punjabi flavor in a movie like Kabir singh, a delhite or Punjabi will easily predict that a Punjabi girl will never bow down to a boy's advances so easily but naah producer will ask the director to make the girl Punjabi and the South director who has no *** idea about a Punjabi girl will make such vulnerable character.
Explore Maharashtra which can generate 15 times more collection than Punjab.
PS-it has no correlation with the post.