De De Pyaar De had an ordinary opening of around 15-20%. The opening is less than last weeks Student Of The Year 2 probably because it does not have much for the youth or mass audience. But this film should have a far bigger evening and night audience than Student Of The Year 2 and that could push the collections of the film to a decent level for the first day.
The film had previews on Thursday evening and they were not bad considering just 1 or 2 shows at multiplexes and collections are looking to top the 1 crore nett mark for Thursday. But the morning shows have far lower occupancy than the previews and the hope will be that evening shows repeat the preview occupancy.
The film had a decent trailer and probably one of the better ones of the year offering good humour for the metro and A centre multiplex audience. The trailer was not the sort to get the initial crowds as the film looked more for the family audience rather than the mass crowd. The music was decent but none of the songs were huge hits. Sonu Ki Tito Ki Sweety was a film from the same banner in a similar zone and that had chart busting music but no star like this one. But that star factor probably gets negated with a comedy like this which hold less appeal for the mass audience.
Like almost Hindi films today its about the trajectory on Saturday and Sunday to stay in that box office race and have a chance of sustaining strongly over the weekdays