As Jatinder & Suhas said, not much difference, even nothing at all.
What worked for Uri wouldn't have worked for TZH, there is a large market to cater for, bigger audience, smaller movie gets benefited, bigger movie, infact much much bigger movie like TZH is completely different, it won't get benefited from it, so comparing small movies to bigger movies on same parameter isn't wise, different scenarios.
Besides URI isn't doing that hasn't been done before, it's footfalls won't be crossing movies like TWMR despite it collecting more, so what has URI done that a well made entertainer couldn't? You have Raazi, Stree, Badhaai Ho. URI might cross them but then again small movies working well since last year isn't something new so tell me how much hyper nationalism helped URI comoared to just an entertainer like TWMR that even after crossing it's nett, it's footfalls will be lesser than that movie?
TZH did what it could've done, i doubt it would've done even that much if you mingle with it.