it's releasing on national holiday but next day is regular working day so night shows will be affected. they should move to 14th August to take advantage of night shows too. like Padmaavat and Raees did.
anyway, with the 3-way clash taking away screens and some potential audience, I do not see this one topping 17cr unless WOM is extraordinary from the get-go.
but they should leave opening day aside and focus on the long haul, which would be benefitted by moving to 14th Aug.