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Race 3 Records Huge Numbers In United Kingdom [BOI]

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Race 3 recorded huge opening numbers in United Kingdom as it did business close to £800,000 in three days and was the fourth highest opener ever in the market. United Kingdom is a dwindling market with loyalty cards of main multiplexes cutting into business. This is getting more and more prevalent in the market which is why numbers are stagnating.

Race 3 probably has the highest footfalls in the opening weekend since My Name Is Khan but the gross is less than Dhoom 3 even though the ticket price is little higher now. A ticket taken through the loyalty cards gives less than 50% of the original ticket price to the box office. These cards are on the rise over the last five years.

Kabhi Alvida Na Kehna released in 2006 is at number six and reminds of the good days at the UK box office for Hindi films and that £750k total of Kabhi Alvida Na Kehna came from only 60 sites while Race has done £780k from 140 sites.

The highest all time openings in United Kingdom are as follows.

1. Dhoom 3 (2013) - £884,567
2. My Name Is Khan (2010) - £812,700
3. Chennai Express (2013) - £790,968
4. Race 3 (2018) - £782,965
5. Bajrangi Bhaijaan (2015) - £758,392
6. Kabhi Alvida Na Kehna (2006) - £749,243
7. Padmaavat (2018) - £734,852
8. Dilwale (2015) - £727,512
9. Prem Ratan Dhan Payo (2015) - £724,868
10. PK (2014) - £649,812
Source Link: https://boxofficeindia.com/report-details.php?articleid=4040
asked Jun 20 in Box Office Related by suhas All Time best! (260,373 points)
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@Suhas can you explain something about Loyalty card in UK like BOI said ? Do you anything on this ? I mean in simple words - Why UK is'nt growing for Bollywood.. Thanks in advance.

http://home.bt.com/lifestyle/money/money-tips/which-cinema-loyalty-membership-scheme-is-better-odeon-limitless-or-cineworld-unlimited-11364048073878

Though a comparison, you'll get better understanding of the scheme.

Now regarding the non-growth, it has to do with the second & third generation residents there & how they perceive Hindi cinema or Indian cinema.

In general non-English films have taken severe hit since 2014. A bit of relief for Bollywood compared to other Foreign language films. One point of view do suggest the cultural diversification & it's impact with respect to the current generation. But also we can't rule out the fact that Bollywood even when it comes to investing to explore market is more interested in Middle East, Australia, New Zealand than UK.

1 Answer

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Best answer

Great collection.
2 in 5 and 3 in 10 for Salman Khan there .

answered Jun 20 by shah Executive Producer (65,477 points)
selected Jun 23 by suhas

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