India's biggest fitness icon Salman Khan has acquired the 100% manufacturing rights of India's largest fitness equipment company Jerai Fitness. The company has been in existence for over 25 years and supplies to almost over a 100 gyms a month across the country.
The new venture will aim to have a wide reach and create fitness awareness along with educating people about the importance of being fit and healthy.
Salman Khan envisions to make fitness affordable to every Indian with Made in India, state-of-the-art fitness equipment. He would like to reach every village, town and city in India which can also create job opportunities for fitness entrepreneurs and sportspersons of the country.
Taking the Fit India movement further, this joint venture will be launching the New Fitness Equipment Brand on the 12th to 14th, October 2018 at the IHFF Health and Fitness Expo, Mumbai.