It's simple, he's mot making big budget movies. His movies are medium budgeted and even if he makes less money than the competition, he can still win, like Gold vs SMJ. Made 20% less money still is the winner of the clash.
Here he will get a good boost from national holiday and then if the movie is even decent, it will make enough to be a hit. He's the only one really catering to these mass audience with exteme action movies.
What will be interesting is whether Made in China also releases on this date or moves.