Housefull 4 Being Aimed For Diwali 2019
Thursday 26 October 2017 23.30 IST
Box Office India Trade Network
Its looking like 2019 will be a big year as the line up gets stronger with Housefull 4 being aimed for a Diwali 2019 release. This has come after the announcement of the untitled YRF Hrithik Roshan - Tiger Shroff film (Republic Day) and three films from the Dharma Productions banner Kesri (Holi) , Shiddat (Easter) and Brahmastra (Independence Day) and this is so far without any Khan releases which are sure to be there. It is important to note that all these film look have that traditional Hindi film feel and not the very regional cinema which has been churned out in the name of Hindi cinema over the last few years. There will be plenty of this sort of fluff next year as can be seen with a recently launched poster of a wedding film but looks like Hindi film industry will get its house in order in 2019.
Housefull 4 should see the return of the original team of Akshay Kumar, Sajid Nadiadwala and Sajid Khan combination which was there for the first two Housefull films. The third film was a HIT but did not push the brand as business remained the same as the second film which was the best of the series so far There will be no such thing with Housefull 4 as this time the comedy incorporates a reincarnation love story and this theme will make the comedy film have all round appeal and on top there is Diwali which gives Mumbai circuit a huge boost where comedies score best. It will be by far the biggest Housefull film in terms of budget and a perfect release for Diwali 2019 as will be a huge family entertainer. Yes it can be said that reincarnation was bought back in Raabta this year but its pretty certain that the team of Housefull 4 will not go that way which was a big joke in the name of story telling. Obviously it all depends on eventually how Housefull 4 shapes up but at least the potential is there for very big results which cannot be said for many films.
The huge box office results of Judwaa 2 and Golmaal Again should make the industry realize that there is only one way forward and that is to make content which the audience will come for. It may only get one or two stars but that will not stop the public coming if the film is good. Golmaal Again released with a film like Secret Superstar which started getting those stars from trade and media people a few days before release and even managed to get half the shows at multiplexes but the biggest verdict which is by the audience is there for all to be see.