The production house are doing one of the best ever promotions for a super star movie even though the fans of vijay already promoting it well..the hopes are high among trade for MERSAL with a pre release business looking at around 140-145 crores which is a non Rajnikanth record..
AR Rahman flavour also adding lot to the biggie with already 2 chartbustr vth both being the singles released..for the first time the audio launch is also being telecast live on a channel along with YouTube live telecast..