Toliet Ek Prem Katha has taken a fair opening of around 20-25% with better collections outside the metros. The film has opened better than Jolly LLB 2 in places like Rajasthan and Gujarat but the collections are lower than that film in the metros. The small town setting and on top no toilet holds little relevance for the high end multiplex audience so that is why the opening is lower in the metros but this where the content has to work to bring in the audience over the weekend and then get a boost over the holiday period. It is a content film with no action or big music and the scale is also small and on that this is the sort of start that can be expected.
The weekend audience is all important for these type of films and if the metro audience comes in tomorrow then the film is likely to do well at the box office. The initial suggests that North India and Central circuits especially Rajasthan and CI are likely to perform best.
The biggest advantage for the film is a big holiday for Independence Day om Tuesday and smaller releases next week which are not really competition for a film like Toliet Ek Prem Katha. Its all about good or even decent public reports and the industry will get some respite with a winner from this huge dull period since the release of Tubelight. .