Shahrukh Khan and Anushka Sharma starrer Jab Harry Met Sejal is releasing this Friday. Produced by Red Chillies Entertainment, the film is directed by Imtiaz Ali.
Jab Harry Met Sejal Budget:
As per the sources close to the film, JHMS has been made on a budget of 85-90 cr (excluding SRK’s fee). After adding his market value the budget will be up to 125-130 crores.
Jab Harry Met Sejal Screen Count:
The film is releasing in approx 3400 screens in India. The makers have opted for a more controlled release as the film will have more appeal towards the urban audience. While in overseas it is one of the widest Bollywood release ever and screen count will be more than 1000. The film is simultaneously releasing in all international markets.
Jab Harry Met Sejal Economics:
JHMS is already a heavily profitable venture for the producers. The Indian distributor rights are sold at 75 crores to NH Studios. Thus the film should go over 150 crore for recovering costs for distributors.
Productions Costs: 70 Cr
Marketing Costs: 20 Cr
Total: 90 Cr
Satellite Rights: 45 Cr
Music rights: 15 Cr
Digital, Merchandising and Ancillary rights Rights: 35 Cr
Distributor Price: 75 Cr
Overseas Rights: 40 Cr
Total: 210 Cr
Recover Costs: 150 Cr
Hit: 160 Cr
Super Hit: 195 Cr
Blockbuster: 225 Cr
Jab Harry Met Sejal is mainly for the urban audience so the expectations are not that huge. The biggest drawbacks are the director and a poor promotional strategy. However, there is Shahrukh Khan and a hit music which can ensure a good opening. It will be a good start if the film manages 18-20 crore on opening day considering the genre. The lifetime can go up to 150 crores if it finds appreciation among its target audience.