Paulo Choehlo is one of rarest writer in the world who can spread magic through his writing. I am his huge fan in the field of literature. In fact the lines of OSO ' agar Kisi vi cheez ko puri siddat se chao toh puri kayenath use tumse milane mein lagjati" was taken from his book the Alchimist. Now in the poster of JHMS the line what you are seeking is seeking you" also seem to be inspired from that book. From the very first poster to the song butterfly the vibes are getting strong that it is inspired. The recent closeness between Coelho and SRK also hinting such.