The fact that final 2 mini trails haven't been released is giving me hope. Maybe he halted the current campaign.
He just needs to release the damn trailer already. People around me either don't know about the movie, or they don't care.
My best friend, a huge SRK fan, said he probably wouldn't watch it in theatres.
Release the damn trailer now. 3 weeks to release. Give the hype some time to build.
And this guy is right, a big star like SRK doesn't need to devise a "unique" campaign everytime.
I hope trailer soon, and the Diplo song right after.