I am dumbfounded by the strategy of the makers. Neither the mini trails have been great, nor the three songs are all that good, but they seem very confident.
When a piece of marketing does not work, makers do things to alter it. Movies like Diwale and MJD had second trailers released after the first ones didn't amaze people, here they are steady on their marketing.
From what I have seen so far, I know I will like and enjoy this movie, it's the general audience I am curious about. There is not that much interest or curiosity from people around me.
The trailer is becoming more and more important each day. It simply has to be very good. The opening really depends on it.
Other than that, content will decide. At this point it can either be a huge hit or a big flop, I won't be surprised either way.
If it succeeds, makers will be praised for out of the box marketing, if it fails, the marketing will be blamed mostly. We all know many people already have guns out for this movie.