Now this is what Anushka spoke during 2nd song launch recently.
Anushka - Our film has much more to say but we cant show it in 2.5 mins trailer. I think the idea of these small trails are very good. People are responding it very well and iam happy about it. We have released some 4-5 trails and they are enjoying our characters.
SRK - Imtiaz team and my team sits after every week to discuss what we should do next. We decide depending upon the response we get from people and also from my Delhi friends, So far overall response to our film has been good
I guess makers are thinking that its not a commercial film so we wont do much hype for the film as it will cater to certain section of audience and those audience knows whats coming on social media and they want trails and all stuff.
So i guess thats the reason makers arent going in full force. They think buzz is very good as they are getting good response from Friends and Media and Likes and Views on youtube.
They are unaware of the ground report.