No China Story Yet Despite Dangal Records
Thursday 15 June 2017 11.30 IST
Box Office India Trade Network
Dangal has rocked the box office in China as it looks like finishing at around $190 million which is over 1200 crore but this does not mean much to Hindi cinema or Indian cinema and does not alter the International picture for Indian films. The success could be huge for Aamir Khan as it may turn out that he could be the first mainstream India star to crossover, it may not be the States but China is the next biggest market. This only time will tell, a genuine crossover is when someones films are competing with local films of that market and that has happened with Dangal.
The mega success of Dangal for the industry as a whole is pretty irrelevant due to the way that market works. Basically its not a free market like most in the world and every Hindi or Indian film cannot release there. There is a quota system which allows a certain amount of foreign films a year and that number is 39 at present and out of this 39, India will get a maximum of four films when close to 1000 are made every year. Normally if such extra business comes, like that of Dangal in China, it should allow the budgets to go higher which helps the industry but no such thing can happen here as you can't even be sure of a release in China. Aamir Khan has a 1200 crore grosser Dangal in China but its still hard to add 20 odd crore to the budgets of Thugs Of Hindustan or Secret Superstar to make them bigger as you can't be sure of that recovery from China..
There is now talk of Bahubali 2 and Tubelight due to a Chinese star being in the film doing huge business in China but this is all hearsay. Tubelight is said to have the backdrop of the 1962 India China war but this war never happened as far as the Chinese are concerned so there is already a release issue for a film which is a potential blockbuster in India.
There could be some potential in the future but for that the market would have to open up and its not about one Dangal doing mega business but getting a good number of films in any Indian language to release there and these films doing the business worthy of a release there. This will actually add to the Overseas pie for Indian films.