Q. Your views on Aamir’s consistency on major box office records. Aamir is the only actor to give an ATBB, 2 HGOTY and have a movie in top 3 highest grosser biggest hit and most watched film of the decade for 3 consecutive decades (1990-2010).
A. Aamir Khan is not just a name now, he’s a brand. Like the ‘ISI Mark’ is the most recognised and trusted certification, Aamir name assures quality, so even if it’s a small film like Secret Superstar – Aamir producing or acting in a film not only adds tremendous credibility, but it also generates widespread interest. There are many people in the country who only watch Aamir Khan films in theatres. Box office aside, this trust in the audience is probably the most difficult thing to achieve in the industry.