For JAI HO
Jai Ha has found it tough at the box office on day one. The multiplexes did not start that strongly and could not pick up while single screens started very well but at places there were cracks in the matinee and evening shows. It is cold in the North but still it should have collected much more.
It was pretty clear in the afternoon that 20 crore nett was a huge task and as the day comes to an end the collections for the film will be around the 15 crore nett range.
The film has suffered in the multiplexes with the lowest collections of a Salman Khan starrer since Wanted in 2009. The all India collections of films like Dabangg (2010) and Ready (2011) may remain lower when the final all India total of Jai Ho comes in but at multiplexes they recorded better collections. The film has been sold for huge prices in circuits where it has been sold and figures coming in from these circuits be it Rajasthan, West Bengal or CP Berar are not proportionate to the prices that distributors have paid.
Talaash First Day Business-
Talaash grossed a good 12.25-12.50 crore nett approx on day one due to strong business at multiplexes. Basically most circuits had strong areas and weak areas be it big circuits or smaller circuits.
A Rajasthan was good in Jaipur and Kota but rest were average, Delhi/UP was strong in Delhi city, Noida and Lucknow but other cities were not as good. Similarly in Mumbai circuit, Mumbai city recorded good collections but in Gujarat only a few cities contributed well. The South Indian circuits of Mysore, Nizam and Tamil Nadu were all strong comparatively.
It’s a good start for the film and now the key will be what sort of improvement can come on Saturday as a 12 crore first day on this release leaves room for plenty of growth on Saturday if the audience takes to the film.
For Fan (SEMI HOLIDAY)