The Shah Rukh Khan film Raees that features the actor playing a grey shaded character, released on January 25. The Rahul Dholakia directed film which has been making waves since its announcement has had a pretty decent run at the box office. In fact the film managed to enter the much coveted ₹100cr club within three days of its release, similarly in the overseas markets as well Raees has been doing brisk business raking in the moolah.
Anil Thadani (A A Films) who had acquired the all India distribution rights for Raees is yet to recover his investment in the film despite Raees becoming a box office success. Apparently, Thadani had shelled out a whopping Rs. 70 crores to acquire the distribution rights of Raees, however looking at the box office performance of the film; he stands to recover approximately Rs. 60-65 crores.
Evident from this is the plain fact that despite its massive box office collections, Thadani is yet to recover Rs. 5-10 crore from his initial investment before he makes a profit. On the other hand though, the makers of the film Excel Entertainment and Red Chillies seem to be having a blast, especially given the fact that Raees was made on a budget of Rs. 87 crores (Cost of production – 70 crores. Print and publicity – 17 crores) and has delivered a huge profit for them.
But, since Raeess till continues to run in theatres, albeit at a diminished rate, there are hopes for Thadani to lower his losses.
However, the matter of him making a profit is one question that only time will answer.