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Ae Dil Hai Mushkil Has Good First Day (13 cr) - BOI

+3 votes


Ae Dil Hai Mushkil did good business on day one with 13 crore nett apprx despite it being pre Diwali. The opening in the morning was the third best of the year after Sultan and M.S. Dhoni - The Untold Story while the first day collections have come in the fifth highest of the year as due to Diwali festivities the normal evening jump in collections was not there. The film has scored very well in Delhi city and East Punjab even though it is pre Diwali with Mumbai city also doing very well. The best collections are in South India with Nizam / Andhra and Mysore doing excellent business and both getting the third highest opening day figures of the year.

The mass markets of UP, Rajasthan, CP Berar, CI and Bihar are lower and in these markets the film is lower than Shivaay though some of the big centres in these markets like Lucknow, Nagpur and Indore have grossed higher than Shivaay. Looking at which areas have performed best on day one it would normally mean a big jump on the second day for Ae Dil Hai Mushkil as high end multiplexes are having best occupancy but that may not happen as it is pre Diwali. The film will clearly out perform Shivaay over the weekend but even though it will put up a healthy weekend total it is still dependent on how high it can go on Monday. 

asked Oct 28, 2016 in Box Office Related by IrahX Assistant Director (41,568 points)
99% Accept Rate

recategorized Oct 28, 2016 by IrahX

1 Answer

+1 vote
Best answer

Very good opening for ADHM.4 cr more than Shivaay.Great.

answered Oct 29, 2016 by Sanal Director (139,781 points)
selected Feb 6, 2017 by IrahX