Content wise expectations is there because it's directed by Krish (National award winning Kanche fame... better to name his outstanding telugu work than Gabbar Is Back).
Above that it's 100th film for Nandamuri Balakrishna. So it's a prestigeous thing.
More than that, this film is clashing with Megastar Chiranjeevi's 150th film Khaidi No.150 (remake of Kaththi). So it must have good content in order to fight with Chiru's mass commercial entertainer.
Biggest clash this Sankranti. The last 2 Sankranti's Balakrishna & Chiranjeevi clashed, Balakrishna delivered 2 ATBBs & both the times, his films were routine masala ones whereas Chiranjeevi had tried something new. This time Chiru has a routine readymade Hit content where Balakrishna is taking the risk with a period film which won't match the level of Bahubali & all in vfx. So good content is the only way to win.