Shailesh Kapoor, CEO, Ormax Media, “We started the survey in 2010 and it’s a monthly list. Every month we interview close to 3,500 theatre-goers across 29 cities and ask them to name two of their favourite stars — male and female. Based on that, we draw a list of top 10 stars. It is a measure of their popularity. Salman has remained on top since then. The No 2 star keeps oscillating between Akshay Kumar (he has a strong equity in small centres, single theatres and among males), Aamir Khan and Shah Rukh Khan (who are more popular among females), but the gap between Salman and the No 2 star is vast.”
So I guess people need to start naming someone other than Salman Khan in the survey next time. Until then it's no JOKE.