I've already made a post on top 10 most watched Indian videos on youtube... Forum users were pretty surprised.
Internal business? Digital Marketing is the "thing" in the world now, it's a vast area. My second job was in it & that's exactly the job description. Do survey, monitor likes on facebook, other social media & ofcourse youtube too. It's authentic & not fake. Plus youtube takes serious action if anyone tries to be oversmart with them.