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Check out the Selfie Le Le Re Fans Edition featuring the selfie contest winners.

+1 vote
39 views asked Jul 3, 2015 in Opinion by suhas All Time best! (260,171 points)
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i doubt this kind of marketing helps the business of a movie

answered Feb 20, 2016 by thekai100 Unit Manager (34,624 points)
selected Feb 21, 2016 by suhas

Well it does... Bajrangi Bhaijaan is not the film to be used to measure it considering the huge business it did.
But PRDP did benefit from the title track going viral. Now, with Fan Anthem, they're trying to do the same. Reach? Box office numbers can only prove how much it got benefited. And yes, it's too easy to measure using a non-star film but equally effective to co-relate it with a superstar's film.

Hmmmm hopefully then fan catches on