@RAhil ... How did you get that 39million or 56million number? I mean seriously if you're considering India then how the hell is this even possible? Our's is a country where only 47% population has access to a television out of it's entire population. There's a fixed formula to calculate tvr. And most importantly unlike in US, Indian family ranges from 3 to 10 on an average across the country living under the one roof.
To calculate TVR, they only take a sample of 1000 roughly & make the calculations based on that. If you're talking 56million then just imagine the rate at which people should be accessing the tv & in that particular channel, particular movie at the same time. Has anybody installed the people's meter or any equivalent trp calculating device to your home's television set to calculate TRP? Routine is they install this device in few selected homes only which will be roughly 1000, then they monitor the tv-watching habits of these selected homes only. After this only, the so-called trp is predicted for the entire country. So 1000 homes = entire population of India?
Don't think this whole system is wrong... This kind of trp calculating methodology is followed all over. Previously the dominant player was TAM which used to calculate trp, but now BARC is also a dominant player because it's of Indian origin & it follows the guidelines from the TRAI (Telecom Regulatory Authority of India) and MIB (Ministry of Information and Broadcasting).
This 56million or 39million in short is nowhere close to be authentic. The trp is fixed formula, it's not your box office collection & footfalls theory where the inflation has it's effect with the ticket price increase. 10.3 or 10.9 rating stays always higher than a 9 rating. People don't increase that drastically. I know India has been very talented when it comes to increasing population but in this case, it's way too much challenging for even us to reproduce in that rate as well as provide access to a tv.
Aila my MBA lessons are helping out even after an year. Thanks for providing me an opportunity to bore you guys.