Bro, it isn't low. Still 9 days are still left and if Kick promotion will be unique and bigger on scale then its buzz can be more or less similar to ETT. CE had a buzz of another level and the difference was all of promotion which was started one month before the release. Secondly, CE was mostly surrounded with lots of controversies during its release which give the another wings to its buzz and not to forget the perfect move of releasing lungi dance in last week which became a rage over night.
At present Kick is missing a lot of them, just trailer getting good response cann't make the buzz soo huge, its required lot more then that. I am wondering why the promotion is not been started yet. The just cann't depend on trailer and music as Kick is a vast scale movie. Remember its not Ek Vilkan.