@saransh.. Srk is strong in B&C centers, it's just that in 1997, DTPH didn't trend well since it appealed to urban section & sadly Subhash Ghai didn't promote Pardes at all for that to appeal for B & C centers. The songs of Pardes became a Hit only after the release of the film. That's why Pardes was telecasted on Star Plus very quickly after it's release. Subhash Ghai made the same mistake with Taal too. The reason why Shahrukh chose to stay away from Ghai.